CONTACT: James Reno
Reno Communications
781.944.1406
jrenomktg@comcast.net

Innovation Names Doyle Jensen as Vice President, Sales & Marketing
Industry Veteran Takes Sales Reins of Pharmacy Automation Leader

JOHNSON CITY, NY – April 3, 2007 – Innovation Associates, makers of PharmASSIST® pharmacy automation solutions, today announced that Doyle Jensen has joined the firm as vice president, sales & marketing. Jensen will lead all Innovation’s sales and marketing activity and be responsible for increasing the firm’s presence in the retail chain pharmacy market.

“Doyle brings a unique blend of leadership skills, customer-focused style, sales management savvy, and a deep knowledge of our industry, markets, and customers to Innovation,” said Mary Reno, CEO, Innovation. “We’re delighted that Doyle has joined our team to take the reins of this key leadership role.”

Jensen has over 15 years of senior sales management, marketing, and business development experience in the retail pharmacy industry. Prior to joining Innovation, Jensen was an area vice president for SXC Health Solutions, a leading provider of pharmacy transaction processing platforms to Pharmacy Benefit Managers that process over 50% of all pharmacy claim transactions in the United States. Jensen managed the launch of the firm’s pharmacy management systems in the retail pharmacy chain marketplace.

Jensen has also held senior sales management positions with Third Party Solutions and Apollo Enterprises where he oversaw the significant growth of each firm’s sales revenues and received a President’s Award for top performer at each company. Jensen is a participating member of the National Association of Chain Drug Stores (NACDS) and the National Council for Prescription Drug Programs (NCPDP)

Innovation Associates, Inc., a leader in the world of automated prescription dispensing, offers the PharmASSIST family of products to address the prescription growth, quality assurance, pharmacy workflow, and cost control challenges of all size pharmacies. With over three decades of broad-based, business experience, Innovation Associates is dedicated to delivering the highest-quality pharmacy automation products to the pharmacy industry. For more information on Innovation Associates, Inc., visit www.innovat.com.

627 Field Street, Johnson City, New York 13790
(T) 607-798-9376 (F) 607-797-3485