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Innovation Associates Names
Dominic Romagnuolo as Canadian Sales Agent

JOHNSON CITY, NY - September 5, 2001 - Innovation Associates announces the hiring of Dominic Romagnuolo as the company's Canadian-based Sales Agent. The firm, which develops and markets the PharmASSIST suite of automated prescription dispensing products, recently introduced its product line to the Canadian marketplace.

Romagnuolo brings over 18 years of senior level sales and marketing experience in the drug manufacturing and distribution, biotechnology, medical supply, and healthcare arenas to Innovation Associates. As the company's Canadian-based Sales Agent, Romagnuolo will manage all of Innovation's retail pharmacy and institutional pharmacy marketing and sales efforts in Canada. For the past nine years, Romagnuolo was the Director of Marketing at Novopharm, Canada's leading manufacturer of branded generic drugs. Prior to this role, Romagnuolo held high-level marketing and sales positions at Johnson & Johnson and Baxter Healthcare in Ontario, Canada.

"Dominic is a seasoned sales and marketing professional who understands the Canadian healthcare market as well as any one," says Harry Boyer, chairman and chief technology officer at Innovation. "With Dominic overseeing our sales and marketing efforts in Canada, we have the utmost confidence that our rollout in the Canadian retail and institutional pharmacy space will achieve great success."

The PharmASSIST product suite, which is comprised of the SmartCabinet System, Symphony+ System, and Workflow Software, enables pharmacies to enhance the quality of their prescription filling, to improve their workflow, and to re-position their pharmacists as pharmaceutical care providers. The firm will unveil the Robotic PharmASSIST in Q4 2001, which will provide a high speed, fully automated solution for central fill distribution centers.

Innovation Associates, Inc., a leader in the world of automated prescription dispensing, offers the PharmASSIST family of products to address the prescription growth, quality assurance, pharmacy workflow, and cost control challenges of all size pharmacies. With over 25 years of broad-based business experience, Innovation Associates is dedicated to delivering the highest quality pharmacy automation products to the pharmacy industry. For more information on Innovation Associates, Inc., visit www.innovat.com.

627 Field Street, Johnson City, New York 13790
(T) 607-798-9376 (F) 607-797-3485